Quality vs. Quantity

Sun coffee farms produce a lot more but also depend on pesticides, herbicides and synthetic fertilizers, and coffee bushes that grow unprotected need replanting (plants live shorter) more often and cause major soil erosion and lead to environmental degradation.
Shade-grown coffee bushes mature more slowly and require more hand labor than technology intensive sun plantations. Shade-grown coffees tend to come from smaller family farms that usually are models of sustainable agriculture: a canopy of diverse indigenous trees nourishes the soil, prevents erosion and provides habitat for all types of fauna, including many bird species. The slow-maturing coffee plant varieties that grow in the shade deliver deep, complex flavors that are unparalleled and impossible to replicate in sun-grown conditions.
P11 coffee comes from these small family owned farms in the highlands of Guatemala and the perfect managment of the cropping process and posterior procedures makes it a real experience. Coffee Time!